Panelists:
About the webinar:
Experience Matters was an invitation-only client webinar from BeenThereDoneThat.
As human beings, we are drawn to experiences that are distinctive, entertaining, useful, and seamless. That’s why building inspiring and integrated experiences is fundamental to the sustainable growth of businesses.
But it’s easier said than done.
Whether it’s bringing a creative idea to full life, galvanising communications channels around the consumer, or preparing for what’s coming in a rapidly changing world, creating a world-class experience is a rare art and a complex science.
In this session we will bring together marketers from some of the world’s greatest brands to delve deeper into the challenges of creating great experiences.
We’ll dive into the challenge of making your brand’s experience distinctive and unmistakeable. We’ll talk about the practical and cultural challenges of bringing together complex organisations to create something simple and elegant for the customer, whether that’s a long term ecosystem, or a communications plan that cuts through. And we’ll talk about the even great challenges of doing this across diverse geographies.
You’ll hear from marketers from LEGO, Pepsico and Beam Suntory who are grappling with these issues right now.
Because Experience Matters.
If you have any questions or want to learn more about Experience Strategy, email [email protected]
